Can I use variables on my website, for example to split test a price?

Variables on websites work for split testing only. You cannot use them to insert customer or business data (such as business hours from global variables) into a website or a website in a snapshot.

To split test with a variable:

1. In a text element on your page, use the small menu that pops up to insert a variable (for example price) and give it a value, for example "only $9.97".
2. Create a funnel and connect your landing page.
3. Add a variant.
4. In the variant, give the variable a different value, for example "only $7.77".

You do not need to edit each page for the test, which saves a lot of time when testing things like a price point.